We are not a pure software company, we understand shoe trade
What we have achieved
Since we built our first prototype in 2020, our measuring accuracy has improved massively. The first tests with our AI were still relatively sobering, with a measurement deviation of 11.2 mm, this is a deviation of 2 whole shoe sizes (depending on the size system) - which is of course completely unusable. However, we were not discouraged and continued to develop with a great deal of passion and diligence. After thousands of hours of development and another 100,000 feet measured and scanned, we have brought the performance of our AI to millimeter accuracy. And the best thing is that we are nowhere near the end. We continue to train our AI with every scan.
With a strong partner
Our AI was developed in close collaboration with our development and cooperation partner, the Fraunhofer Institute for Applied Information Technology FIT. Fraunhofer FIT is known for its research on high-tech user-friendly intelligent solutions that can be seamlessly integrated into business processes. The additional competencies from the fields of AI and computer vision have really made our application very precise.
Our mission
The year 2025: AI is taking over more and more of our everyday tasks, cars can drive fully autonomously and our lives are being enriched by more and more innovation. Only online shoe shopping has not changed and has stood still since the beginning of e-commerce. Many people still have the challenge of choosing the right size for their shoes. It is not without reason that incredible quantities of shoes ordered online are returned. Although there are initial solutions, there is always at least one disadvantage associated with this: eternally long customer journeys or terribly long instructions, app downloads or, in the worst case, completely incorrect measuring methods or inaccurate size suggestions.
We have set ourselves the goal of developing a solution that not only solves the largely avoidable returns problem , but is also really fun and offers a great customer experience. To this end, we have developed an innovative application that is not only easy and straightforward to integrate into any online store, but also puts the online shopper at the center and offers a special and sustainable shopping experience. Perfectly adapted to the respective online store.
Our history
The idea of mySHOEFITTER was born a few years ago by our late co-founder Markus. As co-founder of the successful e-commerce platform Tennis Point, Markus was frustrated by the many shoe returns, most of which were due to incorrectly ordered shoe sizes. The idea of doing something about the avoidable shoe returns led to the creation of mySHOEFITTER.
Our team
Frederik
CEO & Co-Founder
Christoph
COO
Marius
CTO
Ahmad
Fullstack Developer
Heiko
Backend Developer
Sümeyre
Marketing
Nadine
Back Office
Jerome
Distribution
Markus
Distribution
Robert
Intern
Maddy
Feel Good Manager
Sebastian
Project manager
But the revolution of online shoe shopping is not an easy task, it requires a lot of creativity, expertise and ambition. That's exactly why we've put together an incredibly great team to take on this challenge. By combining our diverse skills and experience, and with a lot of passion and commitment, we have managed to develop a tool that meets all our expectations - and gets a little bit better every day.
What is a decisive advantage with us is that we not only have strong competencies in the field of software development, but also combine industry-relevant expertise from sales, logistics and many other areas of the footwear industry.
Made in Germany
We have our headquarters in Hamm, North Rhine-Westphalia, Germany.
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